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Dunstable's Priory View Royal Opening

The Brief

To deliver the event management of the Dunstable Priory View’s Royal Opening, carefully considering each event space as well as sound and security procedures.

The Event

Her Majesty the Queen and The Duke of Edinburgh officially opened the award-winning independent living development. Priory View, part constructed from glass panelling and in a busy urban location, had been fitted with bespoke screening to ensure nobody could see into the building from the outside, whilst ensuring the view to the exterior and gardens was not compromised for guests and residents. Mobile Promotions was an integral partner in the whole of the Queens' journey throughout the building, ensuring consistency on all visible touch points, brand furniture and floral enhancements.

A premium service for residents’ vehicles was enjoyed by all: cars were removed offsite and returned after the event following a complimentary ‘wash and brush up’. All VIP guests were chauffeur driven to and from the venue.

The Mobile Promotions team kept to tight schedules as a result of the security lockdown of the venue and neighbouring streets hours before the royal arrival, fully briefing each support team so they understood their tasks and priorities to ensure the smooth running of the visit.

The Results

“Mobile Promotions was a fully integrated partner in organising the visit of Her Majesty the Queen, to Priory View. They delivered an outstanding service, ensuring that all aspects of this high-profile royal visit were carried out to a premium level and with minute attention to detail. Their event knowledge, skill and passion were a welcome support for our team prior to, and on the day itself, for such a prestigious occasion.” – Kim Hopcroft: Senior Operations Manager at Central Bedfordshire Council.

“This was a truly special event for us to deliver, with Her Majesty in attendance drawing additional public interest to the location and the venue preparations taking place. The smooth running of this high-profile public event is testament to the skilled, knowledgeable and passionate delivery by our team, with minute attention to detail that is expected when executing an occasion to such a high standard.” – Gordon Freshwater: Project Manager