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Konica Minolta Annual Dealer Invitation Trip

The Brief

Organise an exotic adventure for Konica Minolta’s 31 top performing Dealer Partners to win hearts and deliver a ‘once in a lifetime’ experience.

The Event

The team chose the beautiful and bustling city of Cape Town and managed every detail from the initial invitation period straight through until each delegate arrived safely back in the UK.

The team sourced a luxurious hotel Mount Nelson that is set in the heart of Cape Town located at the foot of Table Mountain, offering 360° of stunning views as well as being the ideal base for delegates to explore the exotic city.

The itinerary was focused on instantly immersing delegates into the vibrant history of Cape Town,  chartering a luxury catamaran trip along the city’s pristine waterfront and organising an African drumming lesson. On the third day, delegates were whisked away for an overnight stay in the spectacular, untouched Shamwari Game Reserve.

This trip also benefitted from a new bespoke delegate management system. This was based around a fully branded micro-site which the delegates used to register their attendance and provided a source of important information about the trip such as the flight details and event itinerary.


“We have used Paul and his team for a number of years now as they offer a fantastic personalised service. Whilst on the trip, the Dealer Partners often want to arrange their own excursions and dining during free periods. Mobile Promotions has got to know their tastes and always steps up to the mark to meet their needs with glowing feedback from the Partners. With their wealth of experience, Mobile Promotions come up with great destinations and itineraries that provide the necessary ‘wow’ factor.”

Mark Lloyd, Director of Indirect Sales at Konica Minolta