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Mercedes-Benz launch A-Class

The Brief

Heralding a new generation of compact cars, we worked with Mobile Promotions to source the location and build awareness of the new A-Class.

The Event

The striking concept model formed the centrepiece of one of the most dramatic and intriguing automotive displays ever seen in the UK. Encased in a mirrored cube, the Concept A-Class was surrounded by pillars of ‘dancing’ coloured LED light. These responded to the sound of and interacted with passersby. The Bullring was chosen by Mobile Promotions as the location for this due to the nature and quality of the footfall and its central location in the Midlands. This was so successful that it turned into a nationwide tour.