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Product placement in sporting award environment

The Brief

Place an E-Class Cabriolet inside the Anglican Liverpool Cathedral, enhancing the brand’s support of Everton Football Club’s annual Player’s Awards.

The Event

Due to the event taking place in such a spectacular, beautiful building and yet also a vibrant living church, it was essential that the correct and respectful approach was taken to ensure that no part of the architecture was damaged. We calculated the complex route for the car into position, working to a very tight time schedule with the installation taking place just hours before the event and needing to be removed immediately after midnight. The final result looked intriguing and stunning with all involved impressed that this difficult product placement was achieved.