Mobile Promotions have completed a tour of France with Bosch to demonstrate how their ESP system increases safety in cars and vans.

Throughout May, Bosch travelled across France with a Mobile Promotions trailer and crew, showcasing ESP at ride and drive days for Bosch staff and members of the public, featuring live demonstrations, trade displays and a simulator ride so that people could experience the difference that ESP makes.

Véronique Walspeck, the French marketing Director for ESP for Bosch, said:

“A recent study by the University of Cologne shows that 4000 lives could be saved and 100 000 injuries avoided every year if all cars were equipped with ESP in Europe. Our marketing activities focus on increasing the awareness of this live-saving technology.The Mobile Promotions truck with the ESP simulator is a very efficient solution to put under the spotlights the advantages and benefits of ESP.”