The Mall at Cribb’s Causeway’s ‘Autumn Fashion Week’ drew a full house for a whole week of four daily performances, allowing the West Country shopping centre to promote its retailers and their brands in a fresh and exciting way. The event attracted attention from local and national media, and shoppers from far and wide.

The Mobile Promotions team acted as Production Management for the event. We worked with our partners Losberger, structure specialists, to create a temporary structure which housed the fashion show.

The venue was designed to suit the stylish presentations, to deliver a new source of revenue for The Mall at Cribb’s Causeway (from the upturn in sales linked directly to the promotion), and to deliver a ‘brand and product experience’. The show was hosted by Ruby Wax, who brought her own special and distinct style to each performance.

The evening began with a drinks reception, food, wine and soft drinks and the show featured clothes supplied by a variety of retailers, followed by further drinks and a chocolate fountain.

The Mall at Cribbs Causeway and Prudential Properties agreed to stage this, a pilot of the ‘Event Pavilion’, with Mobile Promotions, producing a fresh dimension to their marketing strategy, which is being expanded to include theatre, music and comedy shows this year in this temporary venue.

Mobile Promotions worked closely with Marketing Manager, Sue Boor to ensure that the event delivered the ‘wow’ factor that retailers and shoppers had not experienced anywhere else before!