Mobile Promotions has worked with DaimlerChrysler UK Limited and the Mercedes-Benz brand for many years, and since 2002 has been responsible for the design and production of a number of hospitality and exhibition areas on their behalf at the Goodwood Festival of Speed.

The showroom environment showcased many of the company’s most innovative car designs, inside a multi level temporary structure at the Festival. We were involved with every element of this area’s design, beginning with ensuring location at the end of a main public thoroughfare to ensure maximum footfall and exposure for the brand.

Our brief was to design the layout to maximise the effect of the space and use it in such a way that the cars would be presented in the least amount of floor area, but to enhance their style, appeal and features.

We provided branded, fully trained and briefed event staff to be the face of the brand, but also to be able to talk with visitors about the cars with real and confident product knowledge. A mobile event trailer was integrated within the stand area to provide staff and invited guest hospitality.

To complement the showroom display, we also produced an exhibition structure in a special feature area within the old country house stable block, installing a temporary marquee with facilities to house a Mercedes-Benz feature exhibition.

Our event management team supported Mercedes-Benz hospitality for invited guests situated alongside the race-track, as an integrated part of the whole event presentation.