Mobile Promotions' series of Motorshow@
events experienced great success at The Mall at Cribbs
Causeway, The Trafford Centre and Bluewater earlier
this summer!
Motorshow@ is a new motoring concept bringing cars
to the consumer through targeted regional events at
shopping centres across the UK. Each Motorshow@ event
provides the ideal platform for car dealers to showcase
their vehicles in front of a captive audience in a retail
environment.
Motorshow@ 2007 took place at The Mall at Cribbs Causeway
in July, and The Trafford Centre and Bluewater during
August. The four day shows were designed to mix cars
with retail therapy and were hailed a huge success by
visitors, exhibitors and organisers alike.
Mobile Promotions are the event organisers and brand
guardians for each automotive show, which take place
in partner shopping centres throughout the UK, producing
a ‘prestige’ car show that increases both
male and family footfall at shopping centres, and offers
a fun and interactive event.
With interactive zones, promotional stunts and, on
average, 250,000 visitors to each event, Mobile Promotions
handled every element of the event planning and execution,
including complex risk assessment procedures and logistical
support.
Quentin Willson, broadcaster and journalist, was also
an enthusiastic supporter and celebrity guest at the
shows.
