Mobile Promotions Event Trailers and Structures division provided logistics support and one of their fleet of exhibition trailers to promote Novartis’ CLiK agricultural product, during a 13 week road show around the UK.

Novartis promoted ‘CLiK’, a spray-on/pour-on, environmentally friendly alternative to sheep dipping, to traditional town centre animal markets, throughout the UK. Mobile Promotions provided the company with a state of the art branded event trailer as a platform for meetings and for live demonstrations of this treatment.

Farmers were invited aboard the Novartis CLiK branded trailer to view informative video material, to have a traditional British welcome – ‘tea and biscuits’, to join a live debate on parasite control in sheep and witness a live demonstration on ‘Barbara the Sheep’, a demo version of the real thing!

The road show toured over 50 local cattle and sheep markets around the UK. The Mobile Promotions team successfully managed event logistics, installing and managing the trailer in prime locations at each lively market, giving Norvartis an easily identifiable stage amongst the bustling crowds of farmers and their animals.