Mobile Promotions created a big ‘wow’ factor with an inimitable promotion for the car brand smart at The Mall at Cribbs Causeway.

The shopping centre has a number of scale models of Red Arrows aircraft in its atrium due to its proximity to the aircraft’s birthplace, Filton, Bristol. Taking this idea, we suspended two “Red Arrows” otherwise known as two “Red” smart cars.

This unique feature increased footfall at the shopping centre, entertained shoppers, and delivered promotional opportunities to create media interest in the centre, whilst appealing to the community around The Mall at Cribbs Causeway.

The exhibition was formed at relatively low cost through our marketing knowledge and logistical experience. In the public arena, below the suspended cars, a sampling and “Try one now” smart test drive was organised for shoppers alongside a competition to win the two ‘flying’ smart cars.

Value added features hit visitors and the sponsor brand, as well as delivering sales opportunities to the local smart dealer at Cribbs Causeway.