Leading UK drinks company, Scottish & Newcastle (S&N) employed Mobile Promotions Event Trailers and Structures to launch a field marketing offensive, educating employees and promoting their UK brands internally.

S&N worked with Mobile Promotions to implement the campaign, encouraging employees to taste, understand and learn more about leading national brands such as Foster’s, John Smith’s, Kronenbourg 1664 and Strongbow, whilst introducing them to newer brands such as Jacques by Strongbow, Bulmers Original and Foster’s Twist.

We provided one of our bespoke trailer units for this creative solution, customising the design to provide the perfect presentation space, featuring a lectern for keynote speakers and two plasma screens as a central focal point. S&N branding spanned the walls, both inside and out, and a comfortable seating area made up the remainder of the interior, creating a live presentation unit for brand training sessions.

The brand bus toured the UK for just over three weeks, hosting on-site training sessions at S&N breweries, manufacturing plants and offices. The intensive tour period saw over 1000 employees through the brand bus, with 93% of participants agreeing that it would be a good idea to hold the tour annually!